Search Engine Optimization (SEO)
The common term used to describe Search Engine Optimization is “SEO”. Since the web was introduce to the public Search Engine Optimization has become a normal part of business online. Your website has many elements that can either help or hinder your placement in a search engine results page or “SERP”.
White Hat SEO Specialists
Just because your keywords are in a cutthroat industry – does not mean that you have to refer to “less than questionable” techniques for SEO positioning. We help leverage your SEM efforts using time proven techniques. We work with your existing content and layout, reorganizing in ways that make sense to search engines and visitors alike.
What this means to you as a client is :
- SEO practices that don’t rely on constant babysitting
- SEM that will last & can be built upon
- SEO that works for all the web – both mobile & desktop presentations
- Solid Webmaster Company best practices
- Long Term ROI vs your SEO Reputation
GIVE PEOPLE WHAT THEY WANT
WHAT IS SEO?
Search engines are designed to help people find exactly what they are looking for. SEO is a process that enables your website to be more easily found through search engines by building links to your website and using strategic keywords that people are searching for.
Some estimates state that 99% of search engine based clicks to sites come from the first ten results (first page), and 97% come from the first three results. This means if your business is not on the first page, it has only a 1% chance of being seen.
HOW DOES SEO WORK?
Search engines results are influenced by the number and quality of links pointing to a site. The more links there are to your site, the higher it ranks and the more visible it is to your customers. For businesses that want an online presence, building links to your website is crucial to its success.
VIEW SEO TASKS
Each campaign we run consists of a powerful mix of search engine optimization and online marketing tasks that are designed to get your website or business the visibility it needs. As an Eagle Eye Media client, you’ll be given your own SEO Command Center login that will allow you to view real-time metrics on what tasks have been completed for your account, how long each task has taken, and what tasks still need to be completed for your account. This gives you a minute-by-minute update on every dollar you’ve invested in your online marketing campaigns.
SOME OF THE SERVICES WE OFFER INCLUDE:
Local Search Optimization
We create profiles and citations to get your business listed on local search results, on review sites such as Yelp and Foursquare, and in local directories. The more local citations you have—i.e. the more places your business name, address, and contact info appear—the higher you will rank in local search results, and the more web traffic, walk in business, and customer phone calls you will receive.
Business Profile Creation
We create, categorize, submit, and verify your business profile listings on top business profile sites. Leave this time-consuming process to us, and spend that time working on your business, instead.
Business Profile Citations
We submit and optimize business profile listings that support and improve your major business profiles’ credibility while providing more ways to be found online. As mentioned above, the more citations your business has the better your social proof, and the higher you rank in local search results.
Keyword Link Building
We build links directly related to relevant vertical keywords providing credibility and trust for your business throughout your market.
Key Business Directories
We submit your site to the top business directories with your keyword supported and categories defined. The more relevant directories in which you appear, the easier you are to find, and the greater your visibility to customers looking for businesses in your niche.
Competitive Link Building
We perform targeted link building from competitor’s backlinks for keywords you are trying to rank for. In other words, we piggyback on your competitors’ efforts to give you a competitive advantage.
Keyword focused links to your site in the form of bookmarks within social bookmarking communities.
We create and distribute original content sprinkled with relevant keywords to attract readers, develop relationships, and channel potential customers to your website.
We create unique and informative articles that provide education in your market and distribute them to informational websites. These articles position you or your business as industry experts and give you more authority in your market.